Commentary
The Click Generation: Teens More Likely To Accept Email Ads
- by Ray Schultz , Columnist, February 21, 2019
Don’t worry about young people turning away from email.
A full 70% of Gen Zers will click through an email ad when it is relevant, according to a study released on Thursday by
PowerInbox. In contrast, 57% of baby boomers will click through.
What’s more, 62% of Gen Yers are …
