Commentary
Virtual Takeover: B2B Brands Move Their Events Online
- by Ray Schultz , Columnist, August 17, 2020
The COVID-19 crisis is driving B2B marketers to forego live events in favor of virtual content, according to new research from BrightTALK. And email is a prime way to promote these online experiences.
Of the B2B marketers polled, 89% say they will have fewer in-person events and conferences in the …
