TelevisaUnivision Embraces 'Nielsen One' Measurement
- by Wayne Friedman , October 25, 2022
TelevisaUnivision has become the third TV/media company to agree to a multi-year deal with Nielsen’s forthcoming, all-encompassing cross-platform measurement service Nielsen One.
Nielsen One is set to launch in December. Previously, Walt Disney and media agency Magna were signed on to the Nielsen One Alpha launch.
The TelevisaUnivision agreement starts …
