Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising

After Netflix's upfront presentation earlier this week, one media analyst who conferred with its top ad executive estimated the streamer would have around a 45% "fill rate" -- advertising inventory slots that are sold -- for the remainder of 2025.

Dan Salmon, media analyst of New Street Research, modeled that …

1 comment about "Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' Rising".
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  1. Ed Papazian from Media Dynamics Inc, May 17, 2025 at 9:19 a.m.

    I wonder how many "legacy" TV networks could survive with a "fill rate"---or ad sell out rate ---of 45% , let alone 70%. Not many, I would think. Strange?

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