Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer

Veteran Nielsen executive Mainak Mazumdar has been hired by Fox Advertising Sales as its first executive vice president, chief advertising research and analytics officer.

Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and will build data- and audience-based sales strategy that will “holistically link the platforms, while …
1 comment about "Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, March 7, 2023 at 2:47 p.m.

    Congratulations to Mainak and to Fox.  Mainak adds considerable strength to their analytics brain trust. 

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