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59% Of U.S. Adults Watch Video Daily On Non-TV Devices

Fifty-nine percent of adults in the U.S. watch video daily on non-TV connected devices such as mobile phones, home computers, tablets and eReaders — up from 55% in 2020, 43% in 2017, and 18% in 2012, according to an emerging video services survey conducted with 1,900 U.S. households during June …

2 comments about "59% Of U.S. Adults Watch Video Daily On Non-TV Devices".
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  1. Douglas Ferguson from College of Charleston, September 8, 2022 at 10:46 a.m.

    Any screen size is adequate if your motivation to watch is strong.  A screen held 6-8 inches from your eyes is roughly the equivalent of a 55-inch screen across the room. Great for near-sighted people, too.

  2. Ed Papazian from Media Dynamics Inc, September 8, 2022 at 11:36 a.m.

    And most people also watch linearTV on a daily or weekly basis. But the key is how much time do they spend with each "platform". In my case it's overwhelmingly with digital---mainly YouTube---via my desktop PC. My traditional TV consumption is down from about 4-5 hours daily to barely half an hour. However I suspect that I'm not typical of the majority of Americans---based on what the various TV audience surveys are still telling us. According to them, linear TV still commands the majority of all time spent with "TV".

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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