Commentary
Broadcast, CTV Platforms - And Social Media - Push Crossover Media Use
- by Wayne Friedman , Staff Writer, March 28, 2024
Broadcast and connected TV platforms continue to be among the big movers and promoters around crossover usage of other media channels, according to a report from GWI, a consumer research company.
For example, of the 89% of respondents who use broadcast TV on a typical day, 93% say they use …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
