Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

Local TV stations could see a 9% increase in advertising revenues this year to $23.4 billion, but national TV networks -- broadcast and cable -- will drift lower, according to the latest MoffettNathanson Research, which projects that the major four U.S. broadcast networks will sink 2% (to $14.7 billion) with …

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