Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
- by Wayne Friedman , September 22, 2023
Local broadcast TV will see a modest 11% increase in 2024 -- a Presidential/Olympic year -- to $23.8 billion, according to BIA Advisory Services.
In addition to political advertising, automotive advertising -- a core advertising category for local TV stations for decades -- is projected to rise from its current doldrums to …
