January 25, 2023
Commentary
ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
- by Tony Jarvis , Op-Ed Contributor, April 28, 2023
The focus on media currencies continued on Day Two of the Advertising Research Foundation’s (ARF) Audience X Science conference in New York City Wednesday with the divide between Google’s YouTube and the major broadcasters becoming evident.
Madison and Wall analyst Brian Wieser set the stage by underlining the concentration of …
