Commentary
Marketing, Sales Teams Least Data-Driven Departments
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2021
Some 36% of executives working with data still base their decisions on instincts. About 22% think their data investments aren’t worth it, and one third report that creating a data-driven culture within their business is a challenge.
These stats are part of the findings of a study released Tuesday from …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
