Annual Silicon Valley Bank Report Paints Sober Picture For Wine

A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs.

Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB).

“Prepare yourself and take a deep …

alcohol, baby boomers, liquor, research, sales, wine

1 comment about "Annual Silicon Valley Bank Report Paints Sober Picture For Wine".

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Clark Celmayster from Endeavor, January 20, 2023 at 10:55 a.m.
As an older, mainly wine drinker the problem isnt with the under $15 vs. Premium wines but the lack of education that to find a quality, highly rated wine under $15 isn't difficult and you dont need to spend a fortune!

Being in a state liquorcontrolled state, their Premium collections are generally excellent, and if you just go by the rated wines by Wine enthousiasts etc. 80% of the time you can find Premium quality wine for under $15!

Of course if you prefer to fulfill your need for snobbery and pay 3-4x more be my guest!
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