Commentary
AI Goes To Market: How Marketing And Sales Teams Are Using It
- by Ray Schultz , Columnist, November 30, 2023
Go-To-Market (GTM) teams face many hurdles, not the least of which is how to integrate and use artificial intelligence (AI), according to How Go-To-Market Strategies Are Evolving With AI, a study from Aptitude, conducted by Ascend2.
Of the B2B professionals surveyed, 29% are using AI to a great extent, …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
