AI Goes To Market: How Marketing And Sales Teams Are Using It

Go-To-Market (GTM) teams face many hurdles, not the least of which is how to integrate and use artificial intelligence (AI), according to How Go-To-Market Strategies Are Evolving With AI, a study from Aptitude, conducted by Ascend2. 

Of the B2B professionals surveyed, 29% are using AI to a great extent, …

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