Generational Divide Patterns Show Loyalty, Rewards Strategies

Merkle's 2023 Prizing Report: Rewards That Resonate in a Post-Pandemic World draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each group.

For example, nearly 50% of Gen Z consumers favor Venmo and …

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