Generational Divide Patterns Show Loyalty, Rewards Strategies

by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2023

Merkle's 2023 Prizing Report: Rewards That Resonate in a Post-Pandemic World draws comparisons from pre- and post-pandemic data and shows the generational divide from Gen Z to Baby Boomers, highlighting what loyalty and reward strategies resonate most with each group.

For example, nearly 50% of Gen Z consumers favor Venmo and …