Commentary
2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
- by Karlene Lukovitz @KLmarketdaily, December 28, 2021
Two new streaming services — Paramount+ and HBO Max — were the only major brands, across product categories, to see large gains in purchasing consideration during 2021, according to Morning Consult Fastest Growing Brands analysis for the year.
Social video app TikTok was also a standout in a year in …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
