Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace

Amidst a growing market around contextual CTV advertising, premium ad-supported video streamer Crackle will be adding its video inventory to a contextual video marketplace run by IRIS.TV, a video platform focused on data and research.

The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle’s connected …

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