Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
- by Wayne Friedman , December 8, 2020
Amidst a growing market around contextual CTV advertising, premium ad-supported video streamer Crackle will be adding its video inventory to a contextual video marketplace run by IRIS.TV, a video platform focused on data and research.
The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle’s connected …
