Overlay Ads On CTV Increase Search Intent, Study Finds

MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology.

Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on connected TV (CTV). It suggests brands should consider adding overlay ads, which appear …

Next story loading loading..

Discover Our Publications