Commentary
Overlay Ads On CTV Increase Search Intent, Study Finds
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022
MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology.
Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on connected TV (CTV). It suggests brands should consider adding overlay ads, which appear …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
