January 25, 2023
Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
- by Joe Mandese @mp_joemandese, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down once again, but is keeping its 2021 forecast the same.
Magna now projects the U.S. ad economy will decline 4.6%, three-tenths of a percentage point more than the 4.3% it projected U.S. ad spending would fall this year. …
