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DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly

DoubleVerify, a software platform for digital media measurement, has announced the discovery of a large-scale ad-impression fraud scheme that targets audio inventory.

The company said BeatSting is responsible for costing unprotected advertisers up to $1 million per month. 

The fraudsters behind BeatSting spoofs or falsifies obscure mobile apps, such …
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