DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly

DoubleVerify, a software platform for digital media measurement, has announced the discovery of a large-scale ad-impression fraud scheme that targets audio inventory.

The company said BeatSting is responsible for costing unprotected advertisers up to $1 million per month. 

The fraudsters behind BeatSting spoofs or falsifies obscure mobile apps, such …
Next story loading loading..

Discover Our Publications