Commentary
DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2023
DoubleVerify, a software platform for digital media measurement, has announced the discovery of a large-scale ad-impression fraud scheme that targets audio
inventory.
The company said BeatSting is responsible for costing unprotected advertisers up to $1 million per month.
The fraudsters behind BeatSting spoofs or falsifies obscure mobile apps, such …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
