HBO Max Dominates Q1 Subscription Adds, Total U.S. SVOD Subs Exceed 240M
- by Karlene Lukovitz @KLmarketdaily, April 20, 2021
Enjoying continued momentum from releasing new films in tandem with cinemas, HBO Max grabbed 14.4% of all new U.S. subscription video-on-demand customers, according to Kantar Entertainment on Demand data.
Amazon Prime Video was second, with 13.2%.
Paramount+ and Disney+ were nearly tied, at 11.8% and 11.6%, respectively, followed by Hulu …
