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Research: In Inflation's Wake, Brand Mistrust Turns Paranoid
- by Sarah Mahoney @mahoney_sarah, December 26, 2024
Gartner is welcoming in “The Year of the Wake” and says that for brand marketers, 2025 will include sharp increases in consumer mistrust as people navigate the choppy waters of higher prices. People’s perceptions of big brands and corporate America continue to plunge: The public no longer believes inflation …
