Commentary
An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
- by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2022
On the one year anniversary of Apple launching its App Tracking Transparency
(ATT) iOS policy, the company released a self-funded
study titled Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy.
The study was conducted by Kinshuk Jerath from Columbia Business School, who serves as a professor of …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
