Samba TV Plans Cryptocurrency To Encourage Users To Share Data
- by Alex Weprin , June 11, 2018
The smart TV recommendation engine Samba TV is planning to launch a cryptocurrency in an effort to incentivize users to share more of their viewership data.
“People don’t really think, when they are watching TV, how valuable their attention is,” Ashwin Navin, CEO of Samba TV, tells Digital News Daily …
