Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less So
- by Joe Mandese @mp_joemandese, July 26, 2018
In another indication that so-called “rewarded” advertising is gaining steam in digital advertising business, a collaboration of the Mobile Marketing Association (MMA), OpenX and MediaMath released findings of a study indicating that consumers prefer watching video ads that reward them. While that may not seem so surprising, the study also …
