Commentary
OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
- by Joe Mandese @mp_joemandese, May 13, 2021
It may seem disingenuous for me to
report -- and comment on -- this finding in a blog, but blogs are among the top non-traditional retail media channels being used or considered by retail advertisers to activate their commerce.
That's one of the findings of a new analysis from the …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
