Use Of Non-TV Features Growing On Smart TV Sets
- by Wayne Friedman , August 15, 2023
Non-traditional TV usage of smart TV continues to evolve, with consumers using their modern TV sets for other media functions, says Hub Entertainment Research.
One of the biggest uses comes with streaming of music and audience service -- which 49% of respondents now say they use smart TV sets for. …
No doubt, Hub is correct, however there's also the issue of frequency. If an average smartset is used for viewing "TV" content for 5-6 hours per day, how much time is it also used for other purposes-----five minutes, ten, twenty?