Search results for "redesign"

• Lab Tested: Insomnia's Cookie-vation Experience
  As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer, Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
  July 6, 2022  Tags: branding, customer experience, customer relations, data, data mining, design, food, interface design, qsr, rebranding, redesign, research, tools
• IHOP Turns Itself Inside Out To Call Attention To Its Burgers
  To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs about IHOP.
  September 10, 2019  Tags: awards, awareness, earned media, pr, redesign, restaurants, sales, social media, social networks
• Bloomberg Hikes Engagement With Innovation, Audio
  The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stories of the moment.
  May 21, 2019  Tags: apps, artificial intelligence, audio, awards, content, engagement, innovation, mobile, news, redesign, web sites