Brand Trust Takes Over As Lead Factor In The Customer Experience

Brand image, or trust, is now the most decisive factor in customer experience globally -- with 46% of U.S. consumers saying so, according to the 2022 X Index Report, a study from Havas CX, Havas Group’s customer experience network. 

In contrast, 28% cite the purchase as the most decisive factor, …

1 comment about "Brand Trust Takes Over As Lead Factor In The Customer Experience".
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  1. David Vawter from Doe-Anderson, February 3, 2022 at 8:37 a.m.

    The fact that VW is in the top 15 tells you that either consumers have short memories, or that studies such as this one are to be taken with a mountain of salt.

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