CDP Strategy To Drive Revenue, Study Shows Ups And Downs
- by Laurie Sullivan @lauriesullivan, September 17, 2021
Marketers face mounting pressure as they scramble to comply with privacy practices and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
Merkle has released its fall 2021 Customer Engagement Report (CER), which explores the future of marketing through data-driven conversations around …
