Commentary
The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
- by Ray Schultz , Columnist, October 20, 2021
Consumers are not as trusting in brands as companies think they are, judging by “Close the Trust Gap to Unlock Business Value,” a joint study released Wednesday by Deloitte Digital and Twilio Inc., conducted by Lawless Research.
Of the B2C leaders surveyed, 79% believe consumers have very high trust in …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
