Commentary

The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do

Consumers are not as trusting in brands as companies think they are, judging by “Close the Trust Gap to Unlock Business Value,” a joint study released Wednesday by Deloitte Digital and Twilio Inc., conducted by Lawless Research. 

Of the B2C leaders surveyed, 79% believe consumers have very high trust in …

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