December 3 - 6, 2023
Most Consumers Will Dump A Trusted Brand For Better Prices
- by Ray Schultz , April 6, 2023
Loyalty is only skin-deep, judging by a new study from Cordial.
Of consumers surveyed, 70% are willing to shift from a trusted brand to obtain a better price. In addition, over 50% require “relevant” discounts when making purchasing decisions.
However, 74% say economic changes have made them more likely …
