Commentary

Is Influencer Marketing Complicit In Fraud Of Up To 72%?

by Sean Hargrave , Staff Writer, April 24, 2018

OMG -- you totally won't believe how my special friends in adland have found a new way to throw hard-earning budget down the toilet. It's super awesome, but please -- RT, share, like and subscribe first.

That is right -- the murky world of influencer marketing has had a new …

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1 comment about "Is Influencer Marketing Complicit In Fraud Of Up To 72%?".

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Craig Mcdaniel from Sweepstakes Today LLC, April 25, 2018 at 4:15 p.m.
I wrote about "influencers" about a year ago. At the time, I started to see real flaky activity about followers and I said that I didn't want anything to do witn them. Most had loads of online porm followers to non-USA individuals. What brand wants them? Twitter has done a better job since getting rid the problem followers but still the blame goes back to the influencers that allowed the quality of the followers to go unchecked.

The same people who hired the influencers would also say that marketing methods that does work, such as sweepstakes, were the ones that said doesn't work. Maybe there is justice in the end.

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