Commentary
Fake News OK For Some
- by Jack Loechner , Staff Writer @mp_research, July 26, 2018
A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are willing to cross ethical boundaries to secure coverage. The survey zeroed in on PR professionals to determine where they draw …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
Absolutrly NOTHING about the methodology of this research? The sample? The sample size? How it was done? How were respondents invited to participate?
And you report on this as if it were a valid and reliable piece of research? It may be, but please Jack, we need the methodology before we assume any of this is at all accurate.
Even if 28% admitting it are willing to fake it up and half think click bait is perfectly acceptable - that is disheatening.
I'm with M Cohen - this is not representative of the industry. What makes this credible research when we cannot know the sampling size, etc. I didn't get a survey to complete.
A national online survey of 1,010 US consumers, ages 18+ was conducted by Propeller Insights, between April 6th and April 11, 2018. All survey responses were nationally representative to the U.S. population for age, gender, region, and ethnicity. All participants have signed up to participate in online survey’s and are double opted into online databases by providing their demographic information, which is then used to recruit them. The maximum margin of sampling error was +/- 3 percentage points with a 95 percent level of confidence.
Gabrielle, are you commenting on the right string? Or jack@mediapost.com, did you get this wrong? This reporting says (I think) that this was a survey of PR professionals, not US consumers.
thanks Gabriella, Jack