Commentary
Culture Cushion: Successful Brands Focus On Core Values And Processes
- by Ray Schultz , Columnist, June 13, 2023
It's likely that few people working in the email marketing trenches worry much about corporate culture. Some are gig workers who rarely, if ever, enter an office.
But petty annoyances and power struggles can affect their work even offsite, so it may pay to heed the new study from Arbinger …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
