OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media Report
- by Steve McClellan @mp_mcclellan, November 13, 2024
Forrester is out with a new “Wave” report on media management service providers which found three “leaders” in the field: Omnicom Media, Publicis Groupe and Dentsu.
The report analyzes the 12 providers that Forrester declares “matter the most.”
Behind the leaders, the report found five “strong performers,” including GroupM, IPG …
2 comments about "OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media Report".
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Unfortunate that Forrester didn't include the many small and midsized independent media agencies that are beating everyone on this list in pitches and with clients regularly. This is a very old world view of our industry. I hope Forrester can improve their methodology to include the independent agencies that are truly "best in class."
Jeff, couldn't agree more. This seems skewed to the HoldCo's and the big agency models that we know is broken. I literally go to meetings and listen to HoldCo executives talk about how they can make money vs doing what is best for their actual client. We'll use our tool because we make money off of it though it is not best-in-class.