Mediaplus Wins Multinational Bosch Media Assignment
- by Steve McClellan @mp_mcclellan, October 8, 2024
Engineering and technology services giant Bosch has awarded Germany’s Mediaplus a media account that spans 38 countries across Asia, Africa, Europe, and Australia.
Dentsu’s Carat previously handled the assignment and continues to serve the client’s U.S. account.
Measured media spending in markets shifting to Mediaplus is estimated …
