Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'

by Joe Mandese @mp_joemandese, November 14, 2024

At a time when media inputs are becoming increasingly opaque, IPG Mediabrands Kinesso unit is doubling down on a scientific methodology utilizing high-speed experiments involving tens of thousands of tests to better understand which ones lead to better outcomes for clients, platforms, media and creative executions.

The hub of the …