Search results for "beer"

• TV Beer Spending Soars Nearly 50% YOY
  iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games.
  August 23, 2021  Tags: ad spending, advertising, alcohol, beer, liquor, research, sports, television
• I'm Dreaming Of A Good TV Ad
  Molson Coors created a lighthearted commercial that viewers could "see" while sleeping.
  July 6, 2021  Tags: advertising, beer, carbonated beverages, research, streaming, tv
• Corona Beer Goes Viral (Not In The Good Way)
  While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as Grupo Modelo's and Anheuser-Busch InBev's Corona beer brand. According to a survey of American beer-drinkers conducted earlier this week by public relations firm 5WPR, 38% said they would not buy Corona beer under any circumstances because of the spread of the Coronavirus.
  February 28, 2020  Tags: beer, brand image, cmmr, health
• MillerCoors Sought -- And Found -- Millennial Explorers
  The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
  October 1, 2019  Tags: beer, beverages, branded content, content, content creators, microsites, millennials, native advertising, ott, sponsored content, streaming
• Dos Equis Adds More Equis To One-Up Millennial Males
  The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locations in New York City and Texas, supported by geo-targeted Snap filters.
  March 14, 2019  Tags: awareness, beer, beverages, digital, digital marketing, geotargeting, holiday, men, millennials, partnership, sales, social media, social vibe, video
• Healthier Options Spur Gains In Satisfaction With Packaged Foods; Craft Beers Hit New High
  Consumers appreciate food makers' growing number of organic and "clean" offerings, non-soda beverages and microbrews, according to ACSI study.
  October 26, 2018  Tags: beer, beverages, carbonated beverages, food, research