While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as Grupo Modelo's and Anheuser-Busch InBev's Corona
beer brand. According to a survey of American beer-drinkers conducted earlier this week by public relations firm 5WPR, 38% said they would not buy Corona beer under any circumstances because of the
spread of the Coronavirus.
The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locations in New York City and
Texas, supported by geo-targeted Snap filters.