Corona Beer Goes Viral (Not In The Good Way)
- by Joe Mandese @mp_joemandese, February 28, 2020
While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as Grupo Modelo's and Anheuser-Busch InBev's Corona beer brand.
According to a survey of American beer-drinkers conducted earlier this week by public relations firm 5WPR, 38% said …
