Heineken Turns Anti-Social - Media, That Is
- by Joe Mandese @mp_joemandese, Yesterday
In what might appear to be an episode from Netflix's "Dark Mirror," singer and actor Joe Jonas is cast in eerily, isolated, anti-social, dystopian setting cut off from others until he stumbles upon a pub illuminated by a neon Heineken sign.
The new campaign from Publicis' LePub unit promotes an …
