TV Beer Spending Soars Nearly 50% YOY

Beer advertising on linear TV in 2021 has risen 49% year-over-year through August 15 -- with spending estimated at $525.8 million, according to data from The researcher attributed the surge largely to the return of live sports, with 56% of the spend so far this year coming in such …

1 comment about "TV Beer Spending Soars Nearly 50% YOY".
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  1. Craig Mcdaniel from Sweepstakes Today LLC, August 24, 2021 at 8:46 p.m.

    The Covid factor was a giant reason for the increase. People were drinking at home instead of the bars and restaurants. With the extra ad dollars, we saw a very big increase in new sweepstakes campaigns by the beer manufactors during this time.

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