beer
TV Beer Spending Soars Nearly 50% YOY
- by Les Luchter , August 23, 2021
Beer advertising on linear TV in 2021 has risen 49% year-over-year through August 15 -- with spending estimated at $525.8 million, according to data from iSpot.tv. The researcher attributed the surge largely to the return of live sports, with 56% of the spend so far this year coming in such …
The Covid factor was a giant reason for the increase. People were drinking at home instead of the bars and restaurants. With the extra ad dollars, we saw a very big increase in new sweepstakes campaigns by the beer manufactors during this time.