U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
- by Alex Weprin , May 7, 2019
For the first time, U.S. digital advertising revenues have passed $100 billion -- totaling $107.5 billion in 2018, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, prepared in partnership with PwC.
That marks a 22% increase from 2017, which saw digital ad revenues hit $88.3 billion. IAB CEO …
