U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile

For the first time, U.S. digital advertising revenues have passed $100 billion -- totaling $107.5 billion in 2018, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, prepared in partnership with PwC. 

That marks a 22% increase from 2017, which saw digital ad revenues hit $88.3 billion. IAB CEO …

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