Commentary
IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
- by Sean Hargrave , Staff Writer, April 25, 2018
The IAB and PwC Digital Adspend report for 2017 is in -- and it's good news for the smartphone. Among the eye-opening figures of growth, it is mobile that has fared the best of any channel or
device.
However, as ever with these figures, there is another finding hidden away. …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
