Commentary
Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
- by Sean Hargrave , Staff Writer, September 28, 2018
As we prepare for the final day of the third quarter, the figures are in for video advertising during the second quarter, and it would appear to have been a very good quarter -- quite possibly at the
expense of programmatic display.
According to figures from Comcast's FreeWheel, premium video …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
