Commentary
Viewability Holds Up As Programmatic Goes Up
- by Sean Hargrave , Staff Writer, March 29, 2018
The first-half figures for global display and video viewability are in -- and as far as the UK goes, it's a familiar story of not being the worst, but also not being anywhere near the best.
The global picture, comparing first-half 2017 with 2016, shows that display is treading water …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
