PHD, WARC: Agent/Consumer Spend To Reach $3.35T By 2030

by Steve McClellan , July 21, 2026

New research published by Omnicom's PHD and WARC projects consumer spending facilitated by AI agents will reach $3.35 trillion by 2030.

That would be about 3.8% of global consumer spending, up from the estimated 1.3% in agent-facilitated spending expected this year (about $944 billion).

According to the research, 10 markets …

artificial intelligence, australia, china, consumer, consumer experience, france, india, marketing, research, spending, uk, yahoo finance

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PHD, WARC: Agent/Consumer Spend To Reach $3.35T By 2030

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