Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers.
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.