Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI
Overviews.
Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.
What if it was a mid-size cable network that indexed five times greater among younger viewers?
When a user asks about the best CRM for startups, a brand page typically responds with "Schedule a demo," while Reddit has a thread comparing options. This is why Reddit gets cited in ChatGPT. Here
are more examples.
Product recommendations are typically considered more reliable when they receive "upvotes" from other Reddit users.