Commentary

Turns Out The Living Room Still Is The 'Electronic Hearth,' More Or Less

by Joe Mandese , Yesterday

In what likely is the quaintest media universe insight to come out of the Advertising Research Foundation's DASH service, its most recent data reveals that the vast majority of U.S. households (86%) still have a conventional TV set in their living room and that it is the most-watched set in …

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1 comment about "Turns Out The Living Room Still Is The 'Electronic Hearth,' More Or Less".

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Ed Papazian from Media Dynamics Inc, September 11, 2026 at 1:32 p.m.
Joe, about five years ago Nielsen tallied the amount of TV viewing by location of the set in the home. Fifty-eight percent was done in the "living" or "family" room while 34% took place in a bedrom.
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