Search results for "sampling"

• Bravo Breaks Records With 'Dirty John' Podcast
  Historically, Bravo had been known as a destination for quality reality programming. To change perceptions and become a destination for premium scripted television, the campaign had to breakthrough in a truly memorable way.
  October 2, 2019  Tags: awards, cable tv, creative, customer experience, engagement, media, newspapers, omma, podcasts, sampling
• Oh Henry! Creates New Bar For Those 4:25 Munchies
  The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials
  March 14, 2019  Tags: awareness, canada, cannabis, earned media, food, influencer marketing, millennials, out-of-home, packaging, paid media, partnership, pr, sampling, social media, social vibe
• Repositioning Opened Rimmel's Eyes To 'Street Beauty'
  Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American,
  March 14, 2019  Tags: african american, brand image, cpg, experiential marketing, health and beauty aids, hispanics, influencer marketing, loyalty, multicultural, retail, sampling, social media, strategy, women
• Punching Above Your Weight: Popchips' Contender Story
  Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store.
  November 19, 2018  Tags: activations, banners, brand marketing, cpg, digital marketing, digital-out-of-home, engagement, food, influencer marketing, media, media planning, millennials, omni-channel marketing, programmatic, radio, sampling, social media, video